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Legal HalfSerious Privacy and Cookie Policy

1. Introduction

At HalfSerious, the protection of your personal data is a priority. We are committed to securing the information you provide when using our website and to using it only for its intended purposes. Our employees and partners are also required to respect the confidentiality of the information received in the course of our services.

This privacy policy describes how we collect, use, disclose, and protect your personal data in accordance with Law 25 on the protection of personal information in the private sector.

2. What is personal information?

Personal information refers to information that identifies you directly or indirectly. They can include:

  • Your contact details (name, email address, phone number, etc.) when you provide them to us in response to a request from you.
  • Your browsing preferences on our site, such as settings regarding your acceptance of cookies or your language of consultation.
  • Information related to your professional situation, such as your position and the company where you work.
  • Technical information about your internet connection (IP address) and the configuration of the device you use to view our site (operating system, screen resolution, browser, etc.).
  • Information about your journey on our site (pages viewed, time spent on a page, links clicked, etc.) and your interactions with certain features like data submission forms.
  • The comments you post on our blog or on our social networks such as Facebook and LinkedIn.
  • Your communications with our sales, customer relations, human resources, etc. teams made through our website.

3. Why do we collect personal information?

The personal information collected and used is for the following purposes:

  • Improving the customer experience: to enrich our services and offer a memorable customer experience.
  • Access and use of the website: facilitate access and efficient use of our website for users.
  • Customer relationship management: for the creation and efficient management of relationships with our customers.
  • Request processing: respond to requests from users and our customers, including inquiries.
  • Recruitment: to allow candidates to apply for job offers posted on our site. Besides, we are a super innovation studio that would be thrilled to welcome you to our team.
  • Problem-solving: to be able to manage reported problems, including troubleshooting, support, optimization, and review in case of site security breaches or data recovery.
  • Website Improvement: for evaluation, optimization, and improvement of the content and features of our website (because we can never be perfect, but we try very, very hard anyway).
  • Communication: to interact with you regarding your requests. Or your experience with our services. Or our website. Or our newsletter. Or our vodcast. Yes! We love to communicate.
  • Usage Analysis: to track the use of site features in order to offer relevant advertising content, improve our ads, and tailor our site to the interests of those who visit us. For more details, see the section on connection cookies in this policy.
  • Other authorized purposes: for any other use of personal information that you have specifically authorized.

We commit to using personal information only for the purposes for which they were collected.

4. Consent for personal data


Your consent to the collection, use, and disclosure of your personal data is collected when:

  • You fill out one of our online forms.
  • You subscribe to our newsletter.
  • You submit an application for a job.
  • You send us your information when signing a business partnership.
  • You send us financial information, such as a billing address, bank account information, or payment data.

We may collect information when you click on our communications and advertisements on third-party sites such as Google Search, LinkedIn, Facebook, and Instagram. Your information can be deleted or returned to you at any time by contacting us.

5. Data retention period

The collected data is not indefinitely kept, but for varying periods depending on their nature and purpose, as well as the regulations.

6. Security measures

At HalfSerious, we keep your data on servers as secure as a digital fortress, protected against inappropriate uses and access by unauthorized persons. We are committed to maintaining rigorous physical, administrative, and technical security measures, both in our offices and in the centers dedicated to the conservation of information. Access to information is strictly limited to individuals (employees or partners) who need it to perform their tasks.

HalfSerious makes efforts to ensure the protection of your personal information, whether during your use of our website or during your communications and interactions with us. More specifically, we adopt technical and organizational measures to protect your data against loss, theft, and unauthorized access and disclosure, both internally and externally to our organization. However, it is important to recognize that no security system is foolproof, and a risk of security breach always remains. HalfSerious cannot be held responsible for the disclosure of your information except in case of negligence on our part.

Data may be stored on servers located outside Quebec and processed by third-party service providers also based outside Quebec (for example, Google).

7. Data sharing

We share your personal data with data analysis services such as Google Analytics, Facebook Ads, and Supermetric to better understand how visitors use our website or how people interact with our brand.

As stated above, we use your personal information to offer you targeted ads or marketing messages that we think could interest you.

Our website may also contain sharing or posting options or links to third-party websites or platforms. By using or enabling these links or features, you leave the website and your browsing then becomes subject to the terms of use and privacy policy of these third parties. We have no control over these third-party platforms and the fact that these platforms are listed on the website does not in any way engage our responsibility.

8. Connection cookies

We use cookies and similar technologies on the website to improve its performance and customize the content presented to you. In this policy, the term "cookie" refers to all similar files that collect information for these purposes.

What is a cookie?

Cookies are small text files stored on the hard drive of your computer, tablet, or mobile device when you visit a website or a page for the first time. These files allow certain information about your use of the website to be stored, such as the date of your most recent visit, the pages viewed, and the files downloaded. Cookies thus allow websites to be adapted so that they better meet the interests and preferences of visitors.

The cookies we use:

  • Necessary cookies
    • These cookies are essential for the operation of the website and cannot be disabled. They are generally created in response to actions or requests on your part, for example, when you fill out a form. You can configure your browser to block these cookies or be alerted to their existence, but some parts of the website may then not be accessible to you.
  • Analytical cookies
    • These cookies allow us to analyze navigation on our sites to improve their operation. We use third-party tools such as Google Analytics to understand how users use the website, analyze traffic on the website, and compile anonymous analytical data.
  • Preference cookies
    • These cookies recognize and save your preferences, remember your preferences, and ensure that you always access the same version of the website. For example, these cookies may remember your preferred language or specific video and audio settings.
  • Marketing cookies
    • These cookies allow you to customize the ads you see based on your interests and limit the number of times you see an ad. They are generally created by our advertising partners and used to display ads that are relevant and appealing to you.

9. Your rights

You have the right to know the purpose of the collection and processing by HalfSerious of personal information concerning you, as well as the right to access this information, update it, and correct it. You can withdraw your consent to the use and storage of your personal information by HalfSerious at any time. In such a case, however, you may no longer be able to use certain features of the website or receive certain services.

10. Contact

For any questions related to this policy or your personal data, please contact our data protection officer:

Manuel Menneveux, Data Protection Officer

Changes to the privacy policy

We may update this policy from time to time. Changes are posted on this page.

Last revision: May 16, 2024

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