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Customer Success Stories

«Il faut que ça soit le fun pour les gens!»

 

Eric Bordeleau, Owner of Jakibi & La Maison des Encans

You’re a non-technical CEO with a software dream

Jakibi is not just an online auction platform. It’s a gamified interface that can delight treasure hunters and antique collectors in a way only live in-person auctions could.
What – Product Strategy, Branding, Platform Development
Jakibi begins in Montreal, Quebec with the owner of The Montreal Auction House (La Maison Des Encans). He approached HalfSerious with a concept: every month, collectors from far and wide would travel to the Island of Montreal to bid and acquire rare antiquities through live-auction. We’re talking about highly coveted art pieces, antiquity china, and first edition books. But what about those small high-quality items not worth the kilometers and the displacement? Sure, there are interfaces like eBay and Christie’s, but they lacked the pizzazz and excitement projected at the podium.
The result is a uniquely gamified online platform that connects antiquity sellers and buyers by way of Dutch auction.
At the center of our collaboration was learning and education. The non-technical founder educated us on his market and the vision of the product. Meanwhile, as a SaaS partner, we developed the business model and product strategy. Since its debut, customers have been able to bid and buy from not only the institution that is La Maison Des Encans, but also other unique sellers with those one of a kind objects.

Jakibi

“Let’s reinvent hiring…”

 

Stefan T. Midford, President & CEO of Capango

“Let’s reinvent hiring…”

 

Stefan T. Midford, President & CEO of Capango

You’re a technical or non-technical CEO who needs a seasoned team to start a project NOW

Capango is a highly focused retail and restaurant industry recruiting engine that helps find and recruit employees that best represent their brand. Built to reinvent the recruiting process, Capango prioritizes social and personality-driven. It’s the dating app of retail and restaurant recruitment.
What – Product Design, App Development, Growth Campaign Support
The CEO of Capango is no stranger to building and starting technical companies. In fact, he isn’t a stranger to us at all. Capango’s sister company, Natural Insight, a cloud-based workforce management company for retail businesses, was a longtime client of ours. Though the business was successful, the CEO noticed that hiring is a challenge for many retailers, especially when it comes to mass-hiring for minimum wage jobs. This presented an opportunity to make hiring personal and gratifying again, which is when we pitched Capango to the CEO of Natural Insight.
The Founder loved the idea. There was an opportunity that could not only address an industrial gap but also fortify his existing business. But he didn’t have the time or the resources to spin out an entirely different company.
The pitch was ultimately approved on one condition: HalfSerious would take the reins under the direction and support of the Natural Insight team.

Capango
You’re a technical or non-technical CEO who needs a seasoned team to start a project NOW

Capango is a highly focused retail and restaurant industry recruiting engine that helps find and recruit employees that best represent their brand. Built to reinvent the recruiting process, Capango prioritizes social and personality-driven. It’s the dating app of retail and restaurant recruitment.
What – Product Design, App Development, Growth Campaign Support
The CEO of Capango is no stranger to building and starting technical companies. In fact, he isn’t a stranger to us at all. Capango’s sister company, Natural Insight, a cloud-based workforce management company for retail businesses, was a longtime client of ours. Though the business was successful, the CEO noticed that hiring is a challenge for many retailers, especially when it comes to mass-hiring for minimum wage jobs. This presented an opportunity to make hiring personal and gratifying again, which is when we pitched Capango to the CEO of Natural Insight.
The Founder loved the idea. There was an opportunity that could not only address an industrial gap but also fortify his existing business. But he didn’t have the time or the resources to spin out an entirely different company.
The pitch was ultimately approved on one condition: HalfSerious would take the reins under the direction and support of the Natural Insight team.

Capango

“Make it feel magical to the user…”

 

Dominic Iannitti, Founder & CEO of DocMagic

You’re a technical CEO with an existing product that needs a refreshing perspective

DocMagic, Inc. is a Californian-based company that’s been the innovative leader in mortgage technology solutions since 1987. At the center of their business, they offer automated and compliant technology solutions designed to advance every stage of the mortgage process.

What – Overcoming Legacy, Product Strategy, Front-End Development

Everything these days is paperless, and aren’t we all happier about it? But for every small to medium industry that’s embracing technology and change, there are the big guys who still insist that paper is ultimately more secure.
DocMagic is the industry trailblazer of taking the mortgage industry towards a secure and confidential paperless mortgage journey. With a sophisticated product stack, a seasoned in-house team of developers, and over 30 years in the industry, DocMagic was doing well for itself.

But there was a legacy issue.

The product that had evolved over 30 years felt outdated and the team of developers was limited to their familiar stack. As a result, the user experience felt fragmented and noncohesive.
When approached by the CEO, we agreed on two main objectives: the first was to design a unified end-to-end user journey that leverages DocMagic’s innovative technologies. The second was to enhance their existing stack with leading-edge technologies.

In other words, rejuvenate their legacy with a good technological kick in the pants.

The partnership has, since then, been a collaborative experience between developers and designers to maintain over 30 years of industry integrity while modernizing it for today’s users.

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